The Only Way Is Essex stars Pete Wicks and James Lock have been announced as the first ever male ambassadors for lingerie brand Ann Summers.

The pair will star in the brand's Christmas campaign, where they are encouraging men to buy from the shop this festive season. Wicks commented 'Save your girlfriend or other half a trip to the customer service queue and get it right this Christmas – do your research, take the time to find out what she really likes, ask an expert and remember the golden "Man Summers" rule – what you like is going to be the total opposite to what she likes when it comes to lingerie!'.